New figures have been released that indicate that the iPhone 4s has 
lost the title for being the worlds top selling phone, which it has held for two years to Galaxy Samsung Galaxy S3. Sales figures appear to confirm that the Android handset currently holds 10.7% of the global market, while the iPhone 4s came a close second at representing 9.7% of the market share. The Galaxy S3 did really well in the third quarter of 2012 by shipping more than 18 million units, which was up from 5.4 million in the previous quarter which represented a gain of 230%. Samsung also earlier this month issued a statement by saying that they have actually sold over 30 million units since it launch in May.
lost the title for being the worlds top selling phone, which it has held for two years to Galaxy Samsung Galaxy S3. Sales figures appear to confirm that the Android handset currently holds 10.7% of the global market, while the iPhone 4s came a close second at representing 9.7% of the market share. The Galaxy S3 did really well in the third quarter of 2012 by shipping more than 18 million units, which was up from 5.4 million in the previous quarter which represented a gain of 230%. Samsung also earlier this month issued a statement by saying that they have actually sold over 30 million units since it launch in May.Apple did not fare as well by only shipping 16.2 million iPhone 4S 
devices, during the same quarter. This represented a 16% downturn compared to the quarter preceding it.
devices, during the same quarter. This represented a 16% downturn compared to the quarter preceding it.However Strategy analytics, who are an independent research and consulting firm states that this market dominant will be short lived, due to unprecedented uptake of the newly launched iPhone 5 this quarter. It is estimated that 6.0 million units were shipped globally during Q3 2012
Neil Mawston, Executive Director at Strategy Analytics, says :
“We expect the new iPhone 5 to out-ship Samsung’s Galaxy S3 in the coming fourth quarter of 2012 and Apple should soon reclaim the title of the world’s most popular smartphone model.”
Source strategy analytics
In reality the new iPhone will capture it’s title back, which is largely due to factors such as, simplicity of the os, the unique and highly reliable and well stocked eco system it is linked to and the elevated cult status it has in the mind of the buyer.
