Virgin Media first in implement the ban on The Pirate Bay, the other internet service providers in the UK are expected to follow suit soon.

Anyone attempting to access the web site using Virgin Media will be confronted with a message stating that “Sorry, the web page you have requested is not available through Virgin Media”.  A Virgin Media spokes person has made a comment to the BBC stating that “As a responsible ISP, Virgin Media will comply with all court orders addressed to the company but we strongly believe that changing consumer behaviour to tackle copyright infringement also needs compelling legal alternatives, such as our agreement with Spotify, to give consumers access to great content at the right price.”

http://www.bbc.co.uk/news/technology-17894176

This move to block isp’s will prove to be rather short sighted, because anyone who wants to download copyright content will do so either via another site or via another method.  Ironically web  traffic went up yesterday on the Pirate Bay following the media frenzy regarding the web site ban. A Pirate Bay spokes person for the web site said that yesterday we had 12 million more visitors yesterday than we ever had before, the spokes person goes on to say that we will actively fight the court ruling.