Windows tablets will only have 10.3% of the market in 2016

February 23, 2013 by

A recent IDC report about tablets concludes that Windows tablet sales will only command 10.3% of the market in the next three years. But on the lighter note the market will see an explosion of tablets sold in 3 years time, according to report by 2016. The IDC expects a whopping 282.7 million tablets to be sold. This explosion in the use sage of tablets could be attributed to the cheaper availability of tablets and the improved performance and capabilities of tablets.

However they go on to state that Windows tablets are only expected to grow from a mere 2.9% market share which it has now to 10.3% in 2016. But in terms of actual shipments, Windows tablets will see a 69.2% compound annual growth rate (CAGR), while Apple will see a 20.9% CAGR and Android a 21% CAGR.

While that 69.2% CAGR appears to be impressive on paper, but you need to  keep in mind that Microsoft has just started shipping tablets, so it’s very easy for them to be able to rack up these high numbers. In real terms Apple’s 20.9% and Android’s 21% is much more impressive.

Apple will continue to be the dominant player in the field rule for years to come, but their market share will continue to see a gradual erosion in the coming years according to the IDC report. For example Apple in 2012 had around 53.8% of the market, and by 2016 it will have 49.7% of the market according to the report. Interestingly they also state that Android’s market share is likely to suffer from erosion too. For example their market share is expected to fall from 42.7% to 39.7% in 2016.

In conclusion  it is not surprising that Apples market share is slowly being eroded, which is largely due to the  market becoming an ever more crowded place.  However if these 2016 figures turn out to be true for Microsoft then it not good news for Microsoft. It would have clearly demonstrated that the Windows 8 experiment of designing a tablet operating system for PCs as a way to get people used to the tablet interface in order for them to purchase tablets has been a failure.

 

Filed Under: Microsoft Tagged With: , , , ,

Microsoft announces the launch date for its Windows 8

July 19, 2012 by

Microsoft has just announced the launch date for its Windows 8 operating system which is going to be on the 26th of October. 

 

Microsoft  is pinning its hopes on the fact that the Windows 8 operating system will also be able to run on the desktop and Arm based tablets, which it hopes it will give it an  advantage over other platforms such as Apple and Android, due to the fact that they cannot do that. Also the more integrated and broader eco system that it will have to offer that will include an app style app store, will also allow it to further compete more effectively with the likes of Android and Apple.

Microsoft have also gone that extra step in other ways to make sure that they can compete successfully by introducing a family of it’s own branded tablets called the Surface family of tablets.  

However after they were launched by the chief executive Steve Ballmer, Steve Ballmer has since took the opportunity to reassure his company’s hardware partners, describing Surface as “a design point” that would have a place within a “broad Windows ecosystem”.

Whatever the case, investors seem positive about the companies future prospects. 

 

Colin Gillis, senior technology analyst at BGC Partners told the BBC”Microsoft’s stock is up 17% since the start of the year in part because of anticipation for Windows 8 and Surface,” . 

“We’re also still seeing nearly one million PCs sold worldwide a day so that’s a sizeable marketplace for them.” Source BBC

 

However in reality whether it can compete successfully against the likes of  the iPad,  Amazon’s Kindle Fire and the likes of the Android Nexus 7 which has had positive reviews will depend on a number of factors such as user experience, App availability etc, only time will tell who will be able to take a large slice of the cake.

Filed Under: Microsoft Tagged With: , , , ,

Windows 8 to be a rebirth of the OS

May 24, 2012 by

The boss of Microsoft Steve Ballmer speaking at the Seoul Digital Forum, has said: “It’s really, in some senses, a dawning of the rebirth of MS Windows. It’s certainly the most important piece of work we’ve done.”

Windows 8 is expected to be launched in October. Microsoft has been steadily loosing ground over the last few years, while the competition such as Apple have been gaining in popularity.

Windows 8 will be more of a radical departure from previous versions in an  attempt to capture peoples imagination. It will get a app store and it will be integrated with Microsoft’s SkyDrive cloud computing service, which will be similar to Apple’s cloud based backup service.

Steve Ballmer goes on to state that next year Windows 8 could have up to 500 million users, which will give incentives for device makers and app builders to move over to the OS.

Whether his predictions will happen remains to be seen.

 

Filed Under: Microsoft Tagged With: , , ,