Apple have announced that Apple users in the UK, Australia,New Zealand and Canada, along with several in Latin America and the Asia Pacific region, can now store their movies that they have previously purchased from iTunes in the iCloud. Previously iOS users in these countries have only been able to back up books and music, TV content and app purchases to Apples iCloud.

This  service is ideal for those who don’t want to rely on their pcs to backup their content. This service has also the added advantage of allowing  you to download your content across all your iOS devices. The only disadvantage is that there will be a yearly cost involved. Users will most likely need to purchase more than the free 5GB of storage what Apple gives you for free.   

Apples iClould has been rolled out to many as 37 countries around the world. But due to licensing agreements not being initialised or finalised in some of these countries, iOS users will not have the opportunity to backup up movies music and TV content in the iClould.